The Crunch: As e-commerce has matured, the world’s leading brands have partnered with multiple discounting websites in an increasingly crowded space. But a brand has emerged that focuses on startups and new retailers — while also offering deals from the most significant players. ShoppingSpout has partnered with tens of thousands of brands to serve millions of consumers in the US, Canada, Europe, and Australia. In addition to working with big names, the ShoppingSpout team puts smaller retailers — in categories from fashion to electronics — in front of consumers who are looking for unique products and personalized shopping experiences.
Consumers have always found discounts and deals appealing, and the rise of e-commerce has only enhanced that desire. But, as the internet has evolved, brands have found new ways to appeal to consumers, including working with affiliate marketing partners that bring promotions from thousands of retailers to consumers all over the world. Affiliate marketers each have their own ways of doing things, but they all have the same goal: connecting consumers to the products and brands they love at prices they find appealing.
ShoppingSpout is one of the prominent discount websites working in the space today. It brings “tons of active coupons” from thousands of brands to millions of shoppers in the US, Canada, Europe, and Australia. Aysha Haq, ShoppingSpout’s Marketing Director, said that the US-based site launched in 2008 with a strategy that focused not only on leveraging partnerships with the biggest brick-and-mortar brands, but also on grabbing the attention of consumers who were looking for newer, web-only experiences.
“At the time, the big names in affiliate marketing were definitely concentrating on the biggest brands, as you would expect,” she said. “But there was a space for a company to give startup businesses an opportunity to reach a more significant customer base. Hence ShoppingSpout was born.”
The team at ShoppingSpout surmised that while shoppers visited discount sites primarily to save money on products and brands they knew and loved, many would also take advantage of the power of the web in placing previously unknown brands just a click away.
“We focused on up-and-coming retailers — particularly in fashion and electronics — that weren’t necessarily local to a country or a city, and that sought to attract consumers who were looking for quality alternatives,” she said.
Helping Brands Reach Customers Through Multiple Channels
ShoppingSpout has built sites in Canada, Australia, New Zealand, and all over Europe, including the UK, France, Germany, and the Netherlands. Aysha said newer ShoppingSpout sites based in Brazil and the United Arab Emirates point to the maturation of online retail in markets outside the US, Europe, and the Commonwealth nations.
“In places like the Middle East, Asia, and South America, consumers understand the power of online retail and are moving very fast,” she said. “So established brands are racing to expand their outreach in those places. For testing the waters in new markets, they look to work with qualified and reliable affiliate marketers like us.”
ShoppingSpout sites present landing pages for brands and product categories as well as blogs that focus on seasonal and special promotions. The team also has apps for Android and iOS that help bring deals to mobile consumers.
“Over the years, shopping trends have changed along with technology,” Aysha said, “and the technological aspect of what we do is still very dynamic and fluid. Customers who use their phones to connect to us expect a fast, reliable response — lags can get you in a lot of trouble. So we’ve put money and time into ensuring we’re always at the top of our game in mobile.”
The ShoppingSpout team also gets its clicks with a focused brand- and product-based SEO strategy on search sites like Google. “We always want consumers who are looking for certain products and brands to have the option of saving through us,” Aysha said. “And with the rise of social media as an entrepreneurship tool, we’ve extended that strategy.”
To that end, ShoppingSpout operates on Facebook, Twitter, Pinterest, and even on Instagram. Aysha said the goal is to build user loyalty for ShoppingSpout as “a single source of great, up-to-date deals and discounts for brands and products that consumers want and need.”
Local Partners Build Loyalty in the Markets They Serve
ShoppingSpout’s strategy for building relationships and experiences that resonate with consumers in different national and cultural environments relies on local teambuilding. With boots on the ground everywhere it operates, the team can put the right mix of brands in front of an expanding set of audiences.
“We’re big believers in investing in our own employees,” Aysha said, “and that means growing in accordance with an entrepreneurship model rather than through franchising. Our employees with great work ethics and success records can climb the corporate ladder very quickly.”
“We love to help people who are professionals in some aspect of the retail industry who would like to delve into affiliate marketing. We give them the consultation and technical capability necessary to support them and get them started.” — Aysha Haq, ShoppingSpout Marketing Director
ShoppingSpout gives local project managers the back-end technical support and know-how they need build the right market strategy. From there, the sky’s the limit. What really matters, Aysha said, is having “the will to bring what they do to the next level.”
One of the advantages of the entrepreneurial approach for ShoppingSpout, Aysha said, is that it allows the team to maintain its dedication to niche markets. “We love to help people who are professionals in some aspect of the retail industry who would like to delve into affiliate marketing,” she said. “We give them the consultation and technical capability necessary to support them and get them started.”
Infrastructures that Support the Busy Shopping Seasons
While customers in every marketplace are likely to retain regional deal preferences, the fact remains that a retail-wide convergence is taking place around specific seasonal shopping events. For example, all of ShoppingSpout’s markets have converged around a year-end shopping pattern involving Halloween, Black Friday, Cyber Monday, and Christmas.
“Our marketing and technical teams gear up for increased demand around shopping events,” Aysha said. “We build new alliances, partnerships, and affiliations with that in mind.”
On the marketing side, that means increasing activity on the blogs and social sites. On the technical side, it means putting secure infrastructure in place to ensure consumers see the right deals at the right time. ShoppingSpout stands ready with 24/7 technical support to ensure the smooth operation of its sites.
Ultimately, Aysha told us, it’s all about “bringing the latest deals from our tens of thousands of partners to customers who are ready to take advantage of them.”
“As we move forward,” Aysha said, “we hope to more than double our reach, and we’re well equipped to cater to all the needs and expectations of our valued customers and partners. We’ve invested extensively in staying abreast of trends and technologies to exceed customer expectations everywhere we operate.”
All to accomplish a goal that hasn’t changed since the invention of retail: connecting consumers to the products and brands they love — at the right price.