The Crunch: As news reports often attest, businesses face the ever-present threat of hackers launching malware and phishing attacks to steal important customer data — like credit card numbers. Fighting threats after they’ve penetrated the network is a losing battle, as some are so sophisticated they can’t be mitigated once they’re deployed. Cyren is a cloud-based cyber security company that can protect businesses from digital threats by blocking them before they penetrate the network. The software safeguards everything from financial data to the mobile devices of customers using wifi at a business. As hackers’ tactics continue to improve, Cyren has emerged as a valuable and agile tool to protect companies and their digital infrastructure.
In recent years, many businesses — and consumers — have felt the panic that comes with finding out hackers have compromised a network full of personal information. And while some companies are large enough to survive the fallout — both in PR and customer attrition — that comes with a data breach, SMBs don’t have that luxury. In fact, 60% of small businesses fold within six months of a security breach that involves stolen data.
Many SMBs still lack the digital security infrastructure they need because solutions are often cost prohibitive — or are difficult to install, run, and maintain. Cyren is a cloud-based cyber security company that is at the forefront of providing those businesses with an affordable and agile way to protect their systems, data, customers, and their brands from threats.
With headquarters in Virginia and office locations around the world, Cyren keeps up to date on emerging threats and offers that expertise and global perspective to its clients of all sizes. The unique, cloud-based system also gives Cyren’s customers a quick-to-deploy method of identifying and eliminating hacking threats.
“With a cloud-based solution you don’t have to worry about managing the hardware that the application runs on,” said Dan Maier, Cyren’s Vice President of Marketing. “You don’t have to upgrade and patch that hardware. With a cloud-based system, you set your security policies, review your transaction data, and see what kind of traffic is flowing, so there’s a significant amount of simplicity there.”
The subscription service requires no hardware or additional software and can cost up to 80% less than standard security solutions, which makes it both affordable and accessible for every industry.
Security from the Cloud Means Real-Time Reactions to Threats
Cyren’s company slogan is “First to Detect, First to Protect” because its system allows users to identify and react to threats in real time. That speed is made possible by the cloud, which differentiates it from most security solutions on the market.
“We are one of the few 100% cloud security businesses in the world,” Dan said. “We use our cloud to identify threats and see them faster than anybody else. Then we also deliver our security for web and email over the internet.”
One important advantage of a cloud-native system is that companies avoid the significant expense and IT work involved in purchasing and maintaining hardware at their brick-and-mortar stores.
Dan said while staff at those stores handle and transmit sensitive customer information — like credit card numbers — over devices connected to the internet, they often do not have all the digital security protections that are typically in place at a corporate headquarters.
“Cyber-criminals look for the weakest areas of a company’s defenses. Because of the cost of deploying appliances out to multiple locations, retail stores and remote offices are often less protected — or sometimes unprotected — against cyber-threats,” he said. “The reality is, your stores use the same email, CRM, and other corporate systems that the rest of the company uses. You need to provide the same kind of security you would provide all of your employees at corporate headquarters. With Cyren, you can just turn on a cloud solution, a SaaS service, and you are protected.”
And because the system is cloud-based, upgrading, updating or, in some cases, replacing out-of-date hardware and software isn’t necessary. Cyren ensures that its system is up to date at all times.
Layered Defenses: Your Best Bet to Combat Cyberattacks
Dan also told us that retail businesses are one of the more lucrative targets for hackers.
“That’s where the money is,” Dan said. “The bad guys go there because that’s where customer data is; that’s where credit card information is; that’s where financial transactions are. It’s the trifecta. Everything you would want as a criminal is there if you can figure out how to get through the defenses.”
Unfortunately, retailers can also be easy targets. Many have not yet moved to chip technology that offers an additional layer of security for credit and debit card purchases. Point-of-sale machines are often not encrypted and typically operate on systems that are incredibly vulnerable to malware. If retailers do not have sufficient security protections in place, that malware can record debit and credit card information and funnel them to thieves.
“Sometimes we go in and add a layer of security so they can plug some of those gaps in the short term,” Dan said. “The infrastructures have taken a long time and a lot of money to put in place. So tearing it out and rebuilding it is often a non-starter.”
Dan said retailers have to take a layered approach to security that protects their email, wifi connections for customers, and all systems that handle customer and credit card information.
Often, businesses reach out to Cyren with a particular problem they are seeking to solve. The company addresses that issue but makes the business aware of its suite of services to provide that layered approach to security.
Cyren offers a range of SaaS products to protect web and email networks through its web security service, which provides a secure web gateway that blocks cyber-threats and gives administrators real-time monitoring of their network usage and safety. The company’s email security service provides a secure email gateway that filters inbound and outbound email to protect against malware, ransomware, phishing, and other cyber attacks, as well as spam — all without investing in new hardware or software.
Both web and email services monitor traffic going out to the internet to identify if there are infected devices in the organization stealing data, and block that traffic.
Protect Your Customer Data and Your Brand Integrity
Any breach that compromises customer information is a black eye for businesses. Massive breaches at well-known businesses often receive significant media coverage, and the damage to the brand’s reputation spreads beyond the affected customers.
But Dan said a hack does not have to reach the point of stolen credit card numbers and fraudulent transactions to hurt a company’s brand.
Today, many major businesses offer free wifi to shoppers as a perk when they are in the store. But if that connection is unsecured, a customer’s cellphone can even become a target for malware. Cyren offers security for those connections and even allows customers to run a test to check if a business’ wifi connection is secure.
“You want to provide security for people who use your wifi to protect your brand,” Dan said. “You don’t want people who are browsing at your store to get infected with some kind of malicious malware. That would lead to a bad customer experience.”
SaaS Product Suites Offer a Range of Agile Security Solutions
In recent years, large-scale hacks have landed a slew of major companies in the headlines for the wrong reason. When debit and credit card numbers become compromised, it exposes customers to the threat of fraudulent transactions or identity theft. And the company that was breached faces a public relations nightmare, as the brand reputation it spent years establishing suffers.
Since each organization has its own unique gaps to plug, Dan said Cyren does not take a one-size-fits-all approach. Businesses may subscribe to address a specific, specialized security issue or opt for a comprehensive approach.
Based in the cloud, Cyren requires no additional investment in hardware and is easy for a company’s IT staff to implement. That means Cyren provides customers large and small an affordable solution for cyber security.